- Email marketing has an overall ROI of 4,200%
- Automated emails can generate 320% more revenue over unautomated emails
- 60% of consumers report having made a purchase as a result of a promotional email
Clearly, email marketing is very important and effective for businesses. But, it can seem daunting to set up – especially if you’re only one person running your whole online education business.
We’ve made it easier to reap the benefits of email marketing with our new email automation capabilities. Read on to see how you can transform your audience into customers with email —no marketing expertise required.
What does the new email automation feature do?
This new features helps creators market and sell to their leads. You can grow and manage your email list as well as launch automated sales flows and abandoned cart reminder emails designed to help drive and recapture sales.
So for example, imagine you had a downloadable template set up as a digital download on Thinkific for free. This template’s purpose is to gather email addresses from potential customers (leads). Now, once they’ve entered their email to download a template they might receive a series of emails suggesting other resources or courses to eventually make a sale. That email sequence would be set up ahead of time by you, and then sent automatically from the new email marketing tool every time you get a new lead. Alternatively with the abandoned cart emails, you can automatically send a follow up email to users who abandon their cart, reminding them to complete their purchase.
What benefits can you expect from using email automation?
1. Take the guesswork out of marketing and selling
We’ve created pre-built (but customizable) email sequences to help nurture, convert, and upsell your audience. We also make it easy to test different copy, email subject lines, and calls to action with the help of AI so you can test out different options to see what resonates best with your audience.
2. Easy to setup (we do a bunch of the work for you)
There’s nothing worse than staring at a blank page with no idea of what you should write. We eliminate that with AI-supported email templates, so you don’t have to do it all yourself. That means design, copy, and setup are all supported by us. You don’t have to be an expert copywriter or designer to send professional and personalized emails.
Read more: 35 Best Email Marketing Ideas
3. Win back abandoned carts with ease
The Abandoned Cart feature within Email Automation is designed to help you reclaim missed revenue effortlessly. With automated-follow up emails, you can re-engage customers who leave their carts behind and encourage them to complete their purchase.
4. Simplify your workflow with easy-to-use integrations
You can now manage all your leads and contacts within Thinkific, supporting you to grow your email list and capture more leads. And to help simplify your workflow, leads can seamlessly be pushed into Mailchimp or Zapier.
Ready to try out Email Automation?
Learn more about email automation here.
If you have a Thinkific account already:
Follow the step by step instructions here for how to get started!
If you don’t have a Thinkific account yet:
Sign up here to get access to email marketing (you can try it out first with a 14-day trial).
