How to make Money Selling Templates in 2025

Templates are one of the easiest digital products to create and sell if you know how to package and promote them. And in 2025, they’re more in demand than ever. 

From entrepreneurs and course creators to coaches and marketers, people want ready-made solutions. Instead of building from scratch, they’re looking for tools that are already structured, designed, and ready to use.

That’s what templates provide.

Whether it’s a pitch deck, a Notion dashboard, an email funnel, or a Canva social media pack, done-for-you templates save time, cut out guesswork, and reduce decision fatigue. That’s why they’ve become a launchpad for online businesses. 

Some creators build full-blown template shops, while others use these digital downloads to grow their audience, upsell courses, or stack extra income.

In this guide, you’ll learn:

• The kinds of templates you can sell
• How to create templates people actually want
• Smart pricing strategies
• How to market your templates (+ tools to use)
• Common mistakes to avoid

Let’s dive in.

What types of templates can you sell?

Once you’ve decided to sell templates, the next question is: what kind? The good news is there’s no shortage of options. Templates can work in just about any industry, whether you’re helping people launch a business, streamline their workflow, or express their creativity.

Below are some of the most popular (and profitable) categories of templates to explore:

Business templates

These are designed to help entrepreneurs, freelancers, and teams work more efficiently. They replace hours of manual work with structured, repeatable systems for lead nurturing, client management, and/or operations.

1. Website templates

Website templates offer pre-designed layouts for platforms like WordPress, Webflow, Shopify, and Squarespace. They’re ideal for creators, service providers, and small businesses that want a professional site without hiring a designer.

Bluchic specializes in creating WordPress templates like this one: 

You could niche your templates by industry, e.g., “minimalist website template for photographers,” “coaching site built for conversions,” or “landing page for Notion creators.” Include built-in sections like key pages, testimonial sliders, pricing tables, and newsletter opt-ins.

💡 Pro tip: Increase the perceived value of your website templates by including customization instructions and optimizing them for mobile devices. You can also pair them with branding kits or tutorials to upsell a full launch package.

2. Email sequences

These are pre-written email workflows people can copy, customize, and send to their own list. Think: a welcome sequence, a sales funnel, or a post-purchase follow-up. Something like the Napoli email templates from Saffron Avenue:

A small business owner might buy a nurture sequence to stay top-of-mind with their audience, or a coach could grab a launch sequence to promote a new program without having to write from scratch.

If you’re going with email templates, you don’t have to create templates for all niches/verticals. You can niche down according to your expertise, e.g., an email template pack just for wedding photographers (“What to send after a discovery call”) or wellness coaches (“3-part re-engagement sequence for dormant clients”).

💡Pro tip: To boost value, include subject line variations, personalization tips, and copywriting prompts in your email templates.

3. SOPs (Standard Operating Procedures)

SOP templates are plug-and-play internal docs businesses use to train team members, document processes/systems, and delegate tasks, e.g., onboarding checklists, client delivery workflows, or podcast publishing guides. 

These are especially useful for virtual assistants, agency owners, or operations consultants who want to package what they do behind the scenes and sell it. 

For example, a virtual assistant might sell SOPs for social media management or inbox zero. Or a podcast editor could package a step-by-step SOP for publishing new episodes, from editing to uploading to promotion.

💡Pro tip: Add checklist formats, Loom walkthroughs, or links to your own tools to raise the value of your SOPs.

4. Marketing plans

Marketing plan templates provide a roadmap for launching or promoting a product. Like this content calendar from Notion:

A digital marketing strategist might sell a 90-day social media content plan, and a course creator could offer a product launch calendar. It all depends on who your target audience comprises. 

💡Pro tip: Don’t just offer “fill in the blanks” docs. The best marketing plans/templates include prompts, example campaigns, and built-in timelines, so buyers know exactly what to do and when.

Creative templates

Creative templates are perfect for designers, marketers, and creators who want to help people look polished without hiring a professional. Most are editable in drag-and-drop platforms like Canva, Figma, or Adobe. 

1. Canva templates

Canva templates cover everything from Instagram posts and Pinterest pins to lead magnets and resumés. They’re easy to customize (users can edit text, swap colors, and drop in their logo), saving hours of design work.

Here’s a Canva template pack from Bluchic: 

A social media manager might offer a 30-day Instagram post pack for real estate agents, with editable captions and image prompts. A wellness coach might bundle a set of Canva workbooks for journaling or course exercises. 

There’s massive demand here, especially if your designs are niche-specific and scroll-stopping.

2. Brand kits

Brand kit templates include logos, color palettes, typography, and sample layouts that give small business owners a head start on branding.

Like this one from Jenny Henderson Studio: 

A web designer could sell brand kits tailored for different industries: “Bold + Minimal for Tech Startups” or “Whimsical + Warm for Handmade Shops.” Each kit might include editable logos in Canva, icon sets, and instructions for applying the kit to websites and social profiles.

These are especially appealing to solopreneurs who want to launch quickly and look cohesive.

3. Design mockups

Mockups are pre-framed images that help people visualize their product on devices, packaging, or physical objects.

Like this device mockup bundle from Moyo Studio: 

You could create a mockup pack for digital course thumbnails, workbook previews, or Etsy listing images. A tech brand could use device mockups to showcase app interfaces on an iPhone or MacBook. 

The value here is presentation. Your mockup should make the buyer’s product look more premium.

Productivity templates

These templates help people organize their lives, manage their time, and accomplish tasks. They’re especially popular with remote workers, students, and anyone trying to stay focused/hit goals.

1. Notion templates

Notion templates are highly customizable and appeal to everyone from students to solopreneurs to startup founders.

You could sell a “content creation dashboard” for YouTubers, a “client CRM” for freelancers, or “job hunt hubs” for recent graduates. 

An example is this Second Brain Notion template from Easlo: 

💡Pro tip: You can charge more for your Notion templates when you include integrations (like Readwise or Google Calendar) or embed tutorial videos to show buyers how to use them.

2. Spreadsheets

Spreadsheets are great for financial tracking, habit tracking, inventory logging, data visualization, forecasting, and more. If it can be created in Microsoft Excel or Google Sheets, it can be templated. 

Here’s a Video Storyboard Planner sheet from Creative Template Shop: 

Kat Norton, the founder of Miss Excel, includes spreadsheet templates in her Thinkific courses teaching Microsoft Excel. These templates reinforce the value of her courses and give her students practical tools they can plug into their workflow right away.

💡Pro tip: Add dropdowns, pre-filled formulas, and color-coded logic to elevate a basic spreadsheet into something valuable.

Read: How ‘Miss Excel’ Launched A Six-Figure Online Course Business On TikTok

3. Planners

Digital planners (or printable PDFs) help people map out their goals, schedule tasks, and reflect on progress. Think daily planners, weekly goals, gratitude logs, or wellness trackers.

You can niche these deeply: a new mom’s postpartum planner, a grad school study planner, or a fitness challenge calendar. For example, Whitney Bateson, a dietician and digital marketer, offers the Abundant Profit planner to help other entrepreneurs identify their goals and develop an actionable profit plan.

Education templates

These help teachers, course creators, and coaches who need to structure content or deliver lessons more effectively.

1. Course outlines

Course outline templates help creators go from rough ideas to a structured learning journey. These often include a breakdown of modules, lesson goals, estimated time, and calls to action (CTAs).

For instance, an industry expert might use a “4-week program roadmap” template to map out a new offer. A coach selling a certification course might need an outline to align their lessons with learning objectives.

2. Curriculum builders

These are more detailed than outlines and include everything from learning outcomes to assessments, pacing guides, and support materials.

For example, an HR consultant might sell a comprehensive DEI training curriculum template, including modules, discussion prompts, quizzes, and facilitator notes. This can serve schools, businesses, and online coaches.  

3. Slide decks

Whether it’s for a webinar, an internal workshop, or a fundraising round, pre-designed slide templates save hours.

Here’s a slide from one of Slidebean’s pre-seed decks: 

you host live trainings, you could sell your decks as a follow-up product. Coaches and consultants often sell slide decks for specific use cases, like a “Discovery Call Pitch Deck” or a “Workshop Slide Pack for Mindfulness Instructors.”

Tips for creating high-value templates

Once you pick a template idea, you get to the fun part: creating it. However, as you put the template together, think about how to make it worth paying for. You want a template that people will not only buy, but also rave about. 

Here are some tips to guide you: 

1. Use tools your audience already knows.

If your buyers need to watch five tutorials just to open your template, they will likely give up before they start. To prevent this, use tools your audience already knows, uses for work, or can navigate easily. 

For example, if you’re selling social media kits to online coaches, build them in Canva, not Photoshop. If it’s a productivity dashboard for creators, Notion is a great option. A budgeting calculator for small business owners? Use Google Sheets or Excel, not Airtable or some obscure app they’ve never heard of.

Bonus: Tools like Canva, Notion, and Google Docs make sharing and duplicating seamless, which also reduces your customer support load.

2. Design for usability, not just aesthetics.

Yes, visuals matter. But clarity matters more. A sleek Notion dashboard is useless if your buyer doesn’t know where to click.

Structure your templates with the end user’s brain in mind. Use color-coding, icons, collapsible sections, and clear labels. In spreadsheets, lock your formulas and highlight editable fields. In planners or SOPs, use bullet points, checkboxes, and headings to break up dense text.

Think of your template like a product tour. Everything should guide the user forward naturally.

3. Include clear instructions or walkthroughs.

What seems intuitive to you may be totally unclear to your customer. Every template should come with guidance.

At a minimum, include a “Start Here” page with usage instructions, links, and FAQs. Even better? Add a Loom video walkthrough that shows how to use or customize the template step-by-step. 

For example, if you’re selling a CRM tracker in Notion, record a 3-minute video showing how to duplicate the page, add client info, and sort by status. This extra touch can dramatically reduce refund requests, boost customer satisfaction, and make your digital download feel like a premium product.

4. Test with real users before you sell.

Before listing your template on your website/store or bundling it into a course, test it. Not just by yourself, but with people who resemble your ideal buyer.

Send it to 3–5 beta users and ask:

• Was anything confusing or hard to use?
• What parts did you skip or ignore?
• What did you love, and what would you change?

Their answers will help you spot issues you likely wouldn’t have noticed on your own, such as broken links, unclear instructions, or steps that need clarification. 

5. Make it editable, but protect your work.

Templates should be easy to customize, but that doesn’t mean you should hand over your raw files without any guardrails.

In Google Docs or Sheets, give people “View only” access to a master copy with clear instructions to make their own version. In Notion, share as a duplicable page, not your workspace. In Canva, share a template link, not your actual project.

If you’re including downloadable files (like PDFs or ZIPs), organize them in folders with clear naming conventions and a “readme” guide.

6. Build in examples and sample content.

A blank template can still feel overwhelming, even if it includes labels that tell people what to do. One way to fix this is to re-fill your template with sample data so users can instantly see how it works.

If you’re selling a content calendar, fill in the first two weeks with example posts (make it clear that they’re examples). If you’re offering a client onboarding SOP, preload it with dummy names, timelines, and email prompts. Creating a budget tracker? Populate it with mock revenue and expense entries.

This gives users a mental model and helps them get value from the template faster.

7. Package it for perceived value.

When people buy templates, they’re buying solutions. So, bundle your template with extras that make it more useful.

Some examples include:

• A Notion goal planner + a 7-day productivity challenge PDF
• A sales funnel email pack + subject line swipe file + timing calendar
• A course outline template + bonus slide deck + curriculum builder checklist

These add-ons don’t take long to make, but they can dramatically increase how valuable your offer feels (and justify charging more).

8. Brand your template without being intrusive.

It’s smart to add your branding to your templates, but do so with care to avoid cluttering the product. 

You can include a small footer in a Google Doc, a “Made by” callout in Notion, or a discrete logo in Canva templates. Just ensure it doesn’t compromise usability. 

💡 Pro tip: Include a link back to your website or digital shop so users can easily find more of your products.

9. Keep mobile users in mind.

Many users will access your templates on their phones, especially if they’re using tools like Notion, Google Docs, or PDFs.

So, test your template on mobile to make sure the formatting doesn’t break, the fonts are readable, and navigation still works. If your product isn’t mobile-friendly, include a note in the description (“Best viewed on desktop”) so expectations are clear.

10. Update it based on feedback and trends.

Templates aren’t always one-and-done. Markets shift, platforms evolve, and your audience’s needs change.

So, revisit your bestsellers every few months and ask: 

• Can anything be improved? 
• Are there broken links? 
• Is there a new version of the tool it’s built for? 

This keeps your product relevant and gives you an excuse to re-market it (“New and improved version!”).

You can even invite buyers to give feedback in exchange for a discount or free bonus.

Where and how to sell templates

Once you’ve created a high-value template, the next step is getting it in front of buyers. Here’s a breakdown of the most effective methods: 

1. Sell through your website.

Selling templates directly through your website gives you full control over pricing, branding, customer experience, and margins. You own the entire buyer journey, from the landing page to the thank-you email.

This approach is especially powerful if you’re already building a personal brand or have a niche audience. You can create a clean website with product pages, testimonials, and upsell flows that reflect your voice and values.

A great example is Ellie Diop, the founder of Ellievated Academy. She built her online academy with Thinkific Plus and now sells courses, templates, and worksheets that teach women how to start businesses, grow their income, and achieve financial freedom.

Tool to use:

• Thinkific: Use it to deliver templates as standalone digital downloads or bonus resources inside an online course.
• Shopify or Squarespace: Use these tools if you’re building a storefront focused only on digital downloads.
• Payhip or Podia: Use these to build simple checkout pages with digital delivery.

Pros:

• You can charge whatever you want and maintain brand control.
• You get higher profit margins.
• You own your customer list.

Cons:

• You’ll need to drive your own traffic to the site.
• It requires setup (website, product pages, payment gateway).

Read: How Ellie Talks Money Uplifts Aspiring Entrepreneurs With Thinkific Plus

2. Sell through an online course or digital product.

Templates become even more valuable when they’re paired with education. Instead of just handing someone a file, you’re giving them the why and how, so they can derive value from it faster.

For example, if you’re selling a content calendar template, you could bundle it with a mini-course on how to plan and schedule content like a pro. Or if you’re a designer offering a brand kit, walk buyers through how to apply it to their business.

You can also use offer templates as free bonuses for signing up to your email list or as low-cost tripwires to warm up cold leads before pitching a costlier offer.

Tool to use:

• Thinkific Product Bundles: Combine courses, templates, and other resources into a single offer.
• Gumroad: Sell templates with access to a video tutorial.

Pros:

• Higher perceived value = higher pricing.
• When paired with a course, your template can create a transformation for users.
• It’s perfect for upsells, lead magnets, and nurture sequences.

Cons:

• It takes more time to build.
• It’s not ideal if you plan to only sell standalone templates.

3. Use a marketplace.

If you’re just getting started or don’t have an audience yet, selling through a marketplace can help you gain exposure without building everything from scratch. These platforms have built-in traffic and audiences actively looking for digital downloads and done-for-you templates.

However, the tradeoff is that you’ll be playing in a crowded place. So, you’ll have to compete on price, visuals, and SEO—and most platforms take a cut of your revenue.

Tool to use:

• Etsy: Great for planners, Canva templates, and spreadsheets.
• Gumroad: Works well for creators and indie makers with a social following.
• Creative Market: Ideal for premium design templates, brand kits, and mockups.

Pros:

• It’s fast to set up.
• There’s built-in traffic, so you have a higher chance of being discovered.
• There’s no need to build a website, so you can use the money to run promotional ads instead.

Cons:

• You get lower profit margins because of platform fees and commissions.
• You have less control over branding and customer data.
• Marketplaces are competitive and attract price-sensitive audiences.

4. Partner or license your templates.

If you want to go bigger, you can license your templates for other businesses to sell, white-label, or use internally.

Say you’ve created a robust SOP bundle for virtual assistants. You could partner with a VA training academy and let them include your templates in their curriculum. Or license your Notion dashboards to an agency that wants to use them with clients under their own branding.

This model works well if you’ve built something truly useful and you’re open to scaling without selling directly to individual customers. Just make sure your licensing terms are clear regarding what the company can change, how they can distribute, and whether attribution is required.

Tool to use:

• Google Docs/Drive + License Agreements
• Notion or Canva with clear sharing rights
• Thinkific: Offer white-label templates as part of an enterprise training product.

Pros:

• This provides scalable revenue without more sales effort.
• It’s great for B2B and partnership deals.
• You can command higher licensing fees.

Cons:

• It requires a strong product and clear documentation.
• You give up some control over how your work is used.
• It can take time to find the right partners.

Pricing your templates

There are two standard pricing models: one-time price and the subscription model. Here’s how to apply them when pricing your templates: 

1. One-time price

As the name implies, this model means the customer pays once and gets lifetime access to your template. For example, 17th Avenue Designs sells premium WordPress templates/themes like the Vivienne theme for a one-time fee of $149. 

Once a customer buys it, they can use it forever without incurring any additional fees.

This model works best for:  

• Standalone templates that don’t require ongoing updates or support.
• Buyers who prefer simplicity. 
• Creators who want to keep things simple or offer evergreen digital downloads.

2. Subscription model

A subscription model charges customers on a recurring basis (monthly, quarterly, or annually) for ongoing access to your templates. It works best when your templates are part of a broader offering, like a membership, an online course, or a digital resource library.

Let’s say you’re a productivity coach. Instead of selling a one-time Notion planner, you could offer a monthly subscription that includes fresh planning templates, bonus walkthroughs, and time management tips. 

This keeps your audience engaged and allows you to earn recurring income.

Use this model if:

• You’re releasing new templates regularly
• Your templates need frequent updates to stay relevant
• You want to build a deeper relationship through added content or community
• You’re creating a growing resource hub

Tips for pricing your templates

No matter which model you choose, here are some tips to help you price with confidence:

• Factor in niche and audience.

When setting a price: 

• Research what similar templates sell for in your niche. If creators in your niche sell their templates for $150-$200, you can charge within that same range as well. 
• If your target audience is made up of high-earning professionals, your price can (and should) reflect that. 
• But, if you’re targeting students or early-stage creators, consider entry-level pricing or value bundles.
  
• Price based on outcomes, not effort.

Don’t charge based on how long it took you to make the template. Charge based on what it helps someone do. If your spreadsheet helps a freelancer track and close $10K in revenue, it’s worth way more than $5. 

Lean into the transformation, not the format. 

• Offer pricing tiers.

Meet your audience at different levels by offering free, basic, and premium pricing tiers. 

For example, if you’re selling Canva social media templates, your free tier could offer 5 sample posts, the basic tier includes 30 templates, and the premium tier adds caption prompts + scheduling guides. 

This ladder allows people to try before they buy and creates natural upgrade paths.

• Offer flexible payment plans. (especially for bundles or courses)

If you’re bundling your templates with courses or other digital downloads, offering flexible payment plans can be a game-changer.

For example, Millie Adrian, the founder of It’s Modern Millie, offers her BSP Model® course bundle for a one-time price of $1,597, but also gives buyers the option to pay in 6-month or 12-month installments. 

This makes the bundle accessible to those who can’t pay the upfront fee, without lowering its value.

Read: How Millie Adrian Made $400K by Teaching Aspiring Social Media Influencers

• Bundle for bigger perceived value.

Instead of selling one template for $15, create a bundle of five templates for $49. Or include templates plus guides, walkthroughs, or mini-tutorials. 

Bundling helps you raise your price without significantly increasing your costs. Customers feel like they’re getting more, and you make more per sale.

• Test your pricing and adjust.

Start with a price you’re comfortable with, but pay attention to sales patterns. If buyers keep saying, “This is such a steal,” you might be underpricing. 

If you’re getting lots of clicks but no purchases, it might be time to test a new price point, offer a tiered version, or set up Buy Now, Pay Later (BNPL).

• Anchor with higher-ticket offers.

If you’re selling a $37 template, place it next to your $297 course bundle (or any other expensive offer you may have). 

This way, the template suddenly feels like an affordable no-brainer. This is a classic pricing psychology trick that makes mid-tier offers feel safer to buy.

Read: How to use marketing psychology to sell more online courses

How to market your templates (and get sales fast)

Building a great template is only half the job. To actually make money from it, you’ll need to market it.

Here’s how to get your templates in front of the right people:

1. Start with your warmest audience.

Your best first customers are those who’ve seen your work, engaged with your content, or already bought something from you, e.g., your email list, Instagram followers, private Slack group, and online community.

Send a personal note to them explaining why you created the template, the problem(s) it solves, and how it will help them achieve their goals.  

Instead of just saying, “Hey, I made a Notion dashboard,” say, “If your tasks are all over the place and you never feel caught up, this dashboard can help you stay focused and finally finish your to-do list.”

Don’t just drop a link—tell a story. 

2. Create demo videos or use-case examples.

People don’t want to imagine how your template works; they want to see it in action. A short screen recording can go a long way.

Show how your spreadsheet tracks income, how your Notion dashboard keeps projects organized, or how your Canva templates can be customized in seconds. You can use tools like Loom or your phone’s camera, but ensure that the video is clear, relatable, and benefit-focused. real and relatable.

If you don’t want to make videos, annotated screenshots with short captions work as long as they help buyers picture themselves using the template.

3. Add social proof to your marketing assets.

The fastest way to build trust is to show real people using your templates and loving them.

Collect early feedback from beta users or friends in your network. Ask for short testimonials or screenshots of them using the template. You can even repost DMs, tweets, or story replies with permission.

Add these to your product page, social posts, and email campaigns. Social proof tells future buyers: If it can work for others, it can work for you, too. 

4. Consider launch discounts or limited-time bonuses.

Urgency drives action. A short-term discount offer can help you build momentum, especially when you’re just launching your template

For example, you could offer:

• A bonus template only available for launch week
• A short discount (e.g., 20% off for 48 hours)
• A free training or consultation for the first 10 buyers

This rewards early adopters and gives fence-sitters a reason to buy immediately.

5. Keep marketing even after launch. 

Don’t treat your template like a one-day announcement. Instead: 

• Repurpose your launch content into other marketing assets, like reels, carousels, blog posts, and podcast episodes.
• Share testimonials as they come in. 
• Run mini-campaigns tied to seasons or events (e.g., “New Year Planner Sale” or “Q3 Business Systems Drop”).

Templates are evergreen products, but your marketing shouldn’t be static.

Tools to power your template business

You don’t need a massive tech stack to run a successful template business, but the right tools can make things smoother, faster, and more professional.

Creation

Use these tools to design, format, and build your templates:

• Canva – Great for social media templates, brand kits, workbooks, resumes, and any visual PDF or graphic-based product. Easy to customize and perfect for non-designers.
• Notion – Ideal for planners, dashboards, second brains, client portals, and productivity systems. Use it to create clean, duplicable templates with structure and flexibility.
• Google Workspace (Docs, Sheets, Slides) – Perfect for SOPs, spreadsheets, slide decks, content calendars, and checklists. Shareable, editable, and universally accessible.
• Figma – Great for UI kits, wireframes, web design systems, and editable mockups. Best for designers or tech-focused templates.

Delivery

These platforms help you securely deliver your templates after purchase:

• Thinkific – Deliver templates as digital downloads, bonus materials inside a course, or as part of a membership. Great for combining education (i.e, online courses) and templates in one place.
• Google Drive – Quick to set up and perfect for sharing Docs, Sheets, and zipped folders. Use “View only” links with clear duplication instructions.
• Dropbox – Best for heavier files like Photoshop templates, design assets, or bundled media files. Reliable, with easy file previews.

Checkout and sales

Smooth checkout = more sales. These tools help you collect payments and manage transactions:

• TCommerce – Thinkific’s built-in payments tool that lets you sell templates, courses, or bundles with frictionless checkout, automated taxes, and flexible pricing (BNPL, digital wallets, and bank redirects). 

It also features selling tools like Group Orders and Order Bumps, which help you scale your revenue quickly.

• Stripe – A popular payment processor that integrates with most websites and platforms. Great for custom checkouts, subscriptions, and recurring payments.
• Marketplaces (Etsy, ThemeForest, Creative Market, Envato) – These give you built-in traffic (which boosts discoverability) and feature smooth checkout flows. Ideal for design-forward templates (like website themes or brand kits), but with platform fees and more competition.

Common mistakes to avoid when selling templates

Even great templates can flop if you overlook a few key things. Here are the most common mistakes to avoid:

• Selling generic or overused templates. If your template resembles every other freebie online, it will likely be overlooked. Instead, focus on niche problems, specific use cases, or underserved audiences to stand out.
• Not adding clear usage rights or licensing info. Buyers need to know: Can they use this for clients? Can they resell or customize it? Always include a simple licensing note in your product description or a “read me” file.
• Making the product too complex or hard to edit. A template that requires five plugins, advanced software, or hours of tweaking is a headache, not a shortcut. Keep your template(s) simple, editable, and beginner-friendly.
• Ignoring customer support or questions. Even digital products need support. Add an FAQ, respond to questions promptly, and make it easy for buyers to reach you if they encounter any issues or have questions.
• Skipping instructions or walkthroughs. Never assume buyers will “just figure it out.” A quick how-to guide, intro page, or Loom video goes a long way in reducing confusion (and refunds).
• Pricing too low to compete. Undervaluing your product makes it look cheap and forces you to sell a high volume to make a profit. Instead, focus on value and results, not racing to the bottom.
• Not optimizing your sales page. If your product listing doesn’t explain what’s included, who it’s for, and why it’s valuable, it won’t convert. Use clear headlines, visuals, benefits, and a strong call-to-action.

Create and sell templates with Thinkific.

If you’re ready to start creating and selling your own templates, Thinkific is your best bet.

Here’s why:

• Build landing pages that convert. Use Thinkific’s drag-and-drop builder (or AI) to create landing pages to showcase your templates, explain their value, and drive sales.
• Sell more than just templates. Want to sell eBooks, guides, or downloadable workbooks alongside your templates? Thinkific supports all types of digital downloads.
• Repurpose what you already have. Convert existing content, like blog posts, checklists, or slide decks, into downloadable templates you can sell.
• Level up to courses or an online academy. Start with templates, then scale into higher-ticket products, like online courses, coaching programs, or even a full academy with Thinkific.
• Get access to TCommerce’s advanced selling tools. Thinkific’s built-in selling system (TCommerce) gives you everything you need to maximize revenue:
  
  • Order Bumps – Let customers add related products at checkout with a single click.
  • Group Orders – Sell templates/products in bulk to companies or teams.
  • Gifting – Let people gift your templates to their friends, family, and loved ones.
  • Flexible payment plans – Let customers pay in installments and use digital wallets like Apple Pay, Google Pay, Cash App, and Link by Stripe.
  • Automated tax handling – No more chasing down VAT or sales tax; Thinkific takes care of it.

Whether you’re launching your first template or expanding your digital product empire, Thinkific gives you the tools to start fast, sell smart, and scale confidently.

Ready to turn your templates into income? Start a free trial today.