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You’ve decided to launch a digital product with Thinkific, but you’re unsure which plan best meets your needs. 

Then it’s a good thing you’re reading this piece. Here, we’ll go over the nuts and bolts of each Thinkific plan, including their pricing and features, to help you make the right choice. 


Not ready to read the full piece? Here’s a quick look at what we covered. 

Top FeaturesBest ForPricing (billed annually in USD)
  1. Basic
Drag-and-drop course builder, custom domain, and email and live chat supportBeginner creators $36 per month
  1. Start
Live lessons, membership and payment plans, advanced website and course-building options, and assignmentsMid-level creators looking to boost student engagement and participation$74 per month
  1. Grow
Bulk enrollments, API access, quiz question bank and exam integration, and white-label mobile applicationExperienced creators looking to launch multiple digital products$149 per month
  1. Expand
Unlimited spaces per community, 15 course administrator accounts, and revenue sharing (up to 10 partners)Creator teams$374 per month
  1. Plus 
CRM integration, white-label emails, unlimited administrators and products, and enterprise API accessEnterprise organizations Contact sales


Skip ahead:

Thinkific pricing plans: an overview

Thinkific uses tiered pricing — that is, separate plans with different subscription fees. This gives you the flexibility to choose a plan that fits your needs and budget. The more expensive the plan, the more features you get.

Now, to the facts. Thinkific has five pricing plans: Basic, Start, Growth, Expand, and Plus. All plans offer core features like zero transaction fees, unlimited courses and students, and free access to the Accelerator Program. There’s no free plan, but all plans except Plus come with a 14-day free trial.

Higher tiers offer all the features of the lower tier plus additional capabilities. For example, the Start Plan has all the features from the Basic Plan plus live lessons, membership, and payment plans, among other benefits. 

Now that you have a general idea of Thinkific’s pricing structure, let’s discuss each plan in detail. 

  1. Basic Plan: Best for beginner creators

If this is your first time launching a digital product, Thinkific’s Basic Plan is just right for you. It provides the core features for creating and selling a successful course without unnecessary overhead costs.

Specifically, you get: 

  • Unlimited courses and students: Launch as many courses as you want for an unlimited number of students. This lets you test different course formats and subjects until you find what works best. You can enroll as many students as possible for maximum return on investment. 
  • Custom domain: A custom domain is a unique web address that you can use to identify your website or online course. Instead of using a generic URL like “,” you can use your own branded domain name like “” This creates a more professional look for brand recognition.  
  • 100% content ownership: You own all the content you create and sell on Thinkific, including course materials, videos, audio files, and written content. You have complete control over how you use this content and can distribute or sell it as you see fit. Thinkific does not claim any ownership or control over the content you create, and you are free to use it outside of the platform if you wish.
  • Fully integrated ecommerce: You get access to TCommerce, a suite of tools that help you sell your course seamlessly and manage your financial accounts. TCommerce features include one-click payment control, sales tax support, and transaction reporting. 

Pricing: $36 per month (billed annually in USD) 

  1. Start Plan: Best for mid-level creators looking to boost student engagement and participation

You’ve launched a few courses, but student engagement hasn’t been great across the board. That’s where Thinkific’s Start Plan comes in. It will empower you with the right tools and features to boost student participation and increase your digital product’s return on investment. 

The Start Plan offers everything in the Basic tier, plus: 

  • Live lessons: Create and host live webinars or virtual classes to teach your students in real time, giving them the opportunity to ask questions and interact with you and their peers. It is a great way to add value to your courses and increase student satisfaction.
  • Assignments: Add assignments to your course materials to test students’ knowledge, improve post-class engagement, and allow them to practice their learnings. You can include assignments for live and self-paced classes. 
  • Memberships and payment plans: With membership plans, you can create a community of learners who pay a recurring fee to access exclusive content or resources. This feature can help you generate recurring revenue and build a loyal following. 

Payment plans, on the other hand, let you offer your courses at a lower upfront cost but with the option of paying over time. This can make your courses more accessible to a wider audience and increase your revenue in the long run.

Pricing: $74 per month (billed annually in USD)

Learn more: How to create a membership site for your course

  1. Grow Plan: Best for experienced creators looking to launch multiple digital products

You’ve hit your stride with digital products. You have several successful courses under your belt and a strong student base. Now, you want to scale things, launch multiple products, and deliver your learning content to a wider student base. That’s exactly why we created the Grow Plan. 

Thinkific’s Grow Plan gives you access to all of the Start features, plus: 

  • Bulk emails and enrollments: Engage your students at scale. With bulk emails, you can send personalized emails with course updates, promotional offers, and reminders about upcoming classes or assignments to your students. 

Bulk enrollments, on the other hand, allow you to enroll multiple students in a course all at once, making the process more efficient. 

  • API access: Integrate third-party applications with Thinkfiic’s course builder to expand its capabilities. Say you want to update students’ bio-data in your CRM platform automatically. You can use the API to sync Thinkific with your preferred CRM software and build out this workflow. 
  • Brillium exams integration: Administer exams, assessments, and quizzes as part of your courses via the Brillium assessment software. Brillium allows you to create fully customizable assessments with a wide range of question types, including multiple-choice, open-ended, and more. This means that you can tailor your assessments to students’ specific needs and requirements.

Pricing: $149 per month (billed annually in USD)

Related: How to do a training needs assessment

  1. Expand Plan: Best for creator teams 

If you’re collaborating with another creator to launch a course, you’ll need Thinkific’s Expand Plan. It offers advanced features that help you coordinate course creation, delivery, and sales for multiple creators at once.  

Specifically, you get everything in the Grow Plan, plus: 

  • Revenue sharing: Share sales proceeds efficiently with co-creators and course contributors. Thinkific makes it easy to track commissions owed, record payments, and add revenue partners to specific products for streamlined accounting. 
  • Unlimited students per group: Segment students into groups according to their interests and create personalized course offerings with unique enrollment links. Automatically filter customers based on cohort, time, initial enrollment information, job type, or organization to boost your chances of sales.
  • Site and course administrator accounts: You can add up to five co-creators and contributors to your Thinkific website and up to 15 people as course administrators. You can also set up access and permissions to prevent unauthorized changes, accidental data loss, and other security risks. 

Pricing: $374 per month (billed annually in USD)

  1. Thinkific Plus: For enterprise businesses 

Thinkific Plus is a learning management system that helps enterprise businesses create and administer large-scale training for employees and customers efficiently. It includes all the features offered by the other plans, plus: 

  • Multiple Thinkific sites: Create separate sites for different courses. Organize courses by category or subject matter to make it easier for students to find and enroll in the courses they are interested in.
  • CRM integration: Thinkific Plus has in-built CRM integrations for Salesforce, Hubspot, and similar tools. These integrations allow you to transfer student data from your Thinkific dashboard to your CRM for subsequent marketing campaigns and customer engagement.  
  • Bulk sell checkout: Sell courses and other digital products in bulk to other organizations easily. You can do this via your primary Thinkific Plus site or via a customized URL on the platform. 

Pricing: Contact the sales team for a custom quote 

Learn more: The Ultimate Guide for Thinkific Plus

What to consider when choosing a Thinkific plan

Keep these three things when choosing a Thinkific plan to get the best value for your money. 

  • Level of experience: As a newbie creator, don’t get bogged down by a ton of features that you don’t need. Instead, choose Thinkific’s basic plan, which provides the essential features for launching a successful course or digital product. As you gain more experience, you can upgrade to higher plans with more advanced course creation and management features. 
  • Budget: If you have a large budget, you can opt for the Expand Plan or even Thinkific Plus. But if you don’t, choose the Thinkific plan that offers the most bang for your buck. 

To do this, you must be realistic about the must-have and nice-to-have features for your ideal course creation platform. Choose the plan that checks all your must-have features. You can always upgrade to other plans with nice-to-have features in the future. 

  • Goals: Consider what you want to achieve with the course or digital product. Say you’re an organization planning to create a course for staff training. In that case, you need Thinkific Plus, as it is a learning management system for enterprise businesses. 

But if you plan to launch a course with other creators, you’ll need the Expand Plan, as it allows for multiple course administrators and seamless revenue sharing. 

Create your first course with Thinkific.  

Now that you know which Thinkific plan works best for different creators, the next step is creating your first course or digital product. 

It’s pretty easy to do this. All you need to do is sign up for a free 14-day trial for your preferred plan to start creating. The platform is intuitive, plus our team is always available to answer your questions. You can also explore our robust customer education library for tutorials and step-by-step guides for creating courses with Thinkific.

Start your free Thinkific trial

Thinkific pricing plans FAQs.  

Find answers to common questions about Thinkific plans. 

  1. What is the difference between Thinkific Basic and Start?  

Thinkific Basic is for beginner creators. It has the core features that help you create and launch digital products, such as a drag-and-drop builder, payment integrations, and custom subdomains. 

Thinkific Start, on the other hand, is for experienced creators looking to improve student engagement and participation in their courses. Its features include membership and payment plans and assessments. Because it has more advanced features, Thinkific Start is more expensive than the Basic Plan. 

  1. How many courses can you host on Thinkific? 

You can host unlimited courses across all Thinkific plans. You can create communities across all plans, too; however, the number differs per plan. For example, you can create 10 communities if you subscribe to the Expand Plan. 

  1. Can I use Thinkific for free? 

Yes, you can use Thinkific for free for 14 days. At the end of the trial period, you’ll need to upgrade to one of the paid plans for continued access.