Whether you’re building a professional academy, a certification program, or training for customers or partners, the right Thinkific plan covers what your learning program needs today, and still leaves plenty of room to grow.
Thinkific offers self-serve plans and Thinkific Plus. Start, Grow, and Expand are self-serve plans with published prices. Thinkific Plus is a custom-priced plan that offers enterprise-grade capabilities for organizations training at scale. This guide covers what each plan includes, what it costs, and when to move up.
Key takeaways
- Start is for launching a branded learning program with payments, certificates, and live sessions built-in.
- Grow supports selling to businesses with invoicing, API access, and white-label capabilities.
- Expand allows established teams to run a fully branded platform with up to 15 admins and room for bigger audiences.
- Thinkific Plus meets enterprise needs with single sign-on, SCORM, CRM integrations, and a dedicated Customer Success Team.
Thinkific pricing plans at a glance
Compare price, capacity, branding, integrations, and support across all four plans.
Prices in USD. See the Thinkific pricing page for the latest prices and the full feature list.
How Thinkific plans work
Each Thinkific plan includes everything in the plan below it, so you never lose a feature when you upgrade. Start, Grow, and Expand all include unlimited courses, digital downloads, live sessions, and TCommerce, our powerful suite of built-in selling tools.
A few rules apply across the self-serve plans:
- Billing: pay monthly or save 25% with annual billing.
- Trial: Start, Grow, and Expand each begin with a 30-day trial. There’s no free plan. You set up Thinkific Plus with our sales team.
- Flexibility: upgrade, downgrade, or cancel a self-serve plan at any time.
- Capacity: self-serve plans include up to 10,000 active learners. An active learner is a unique learner who still has access to at least one course. Your contract sets Thinkific Plus capacity.
Start: launch a branded learning program
Start is Thinkific’s entry plan for launching a branded learning program on your own domain, with built-in selling tools you can use from day one.
Best for: new training academies and subject matter experts building their first paid program.
Start includes these tools to launch your program:
- Courses your way: unlimited courses with video, multimedia, and discussions inside each lesson.
- Live cohorts: unlimited Zoom sessions, bookable calendars, and attendance tracking.
- Proof of learning: quizzes, assignments you can grade, and branded completion certificates.
- Commerce: bundles, order bumps, payment plans, memberships, and subscriptions.
- Your brand: your academy on your own custom domain.
- Community: one community with up to 10 spaces.
Start includes two administrator accounts, 200 GB of monthly video bandwidth, plus email and chat support.
When to move up: move to the Grow plan when you need to sell seats to a company and send an invoice, remove Thinkific branding, or connect your other tools through the API.
Price: $82/month billed annually, or $109/month billed monthly.
Grow: sell to businesses and connect your tools
Grow adds the tools to white label your learning program, sell seats to companies, and connect your other systems.
Best for: growing academies and training businesses that sell to individuals and to company buyers.
Grow includes everything in Start, plus:
- B2B sales and invoicing: Sell bulk seats to companies and organizations through group orders and collect payment by invoice.
- No Thinkific branding: your site and products show only your brand.
- Enrollment at scale: Enroll learners in bulk by CSV and email them all at once.
- API access and webhooks: Connect Thinkific to your data tools or a custom build. Grow also includes Zapier actions.
- Advanced assessment tools: Run exams with the Brillium integration and randomize quizzes from a question bank.
- Reporting and analytics: See revenue, learner behavior, and where learners get stuck.
- More capacity: three communities with up to 20 spaces, six admins, groups of up to 100 learners, and 400 GB of bandwidth a month.
- Faster support: phone and priority chat.
Illustrative example: A training company sells a block of seats to a client. With Grow, it creates one group order, sends one invoice, and enrolls the client’s team in a single upload instead of processing each learner’s checkout.
When to move up: Move to an Expand plan when you need more than six admins, learner emails from your own domain, client groups larger than 100 learners, or a higher bandwidth limit.
Price: $164/month billed annually, or $219/month billed monthly.
Expand: a fully branded platform for established teams
Expand is Thinkific’s highest self-serve plan. It fits established teams that need a fully branded platform, more admin control, and room to grow their audience.
Best for: established academies, training companies, and learning teams that run several programs, audiences, or instructors and want a published price with self-serve setup.
Expand includes everything in Grow, plus:
- A fully branded experience: Email white-labeling sends learner emails under your brand, and a custom SSL certificate secures your domain. Together with Grow’s branding removal, learners see only your brand.
- Team control: 15 administrator accounts, so more of your team can run the site.
- Bigger audiences: unlimited group sizes for whole client organizations, plus 10 communities with up to 200 spaces, so every program, cohort and audience gets its own space.
- Extra video capacity: 1,000 GB of video bandwidth a month, 2.5 times what Grow includes.
- Partners and instructors: Share revenue automatically with up to 10 partners.
- Launch support: a dedicated specialist who helps you plan, build, and launch.
What Expand doesn’t include: single sign-on (SSO), SCORM, HubSpot and Salesforce integrations, Learning Paths, custom roles, the embedded AI teaching assistant, and the Plus Portal for managing several sites. Thinkific Plus includes all of these.
Price: $374/month billed annually, or $499/month billed monthly.
Thinkific Plus: learning at organizational scale
Thinkific Plus is our enterprise plan for organizations that train customers, partners, or members at scale and need single sign-on, integrations, and dedicated support.
Best for: companies running customer training and partner training, plus associations and training businesses that serve many client organizations.
Thinkific Plus includes everything in Expand, plus:
- Single sign-on (SSO): Learners log in with the credentials they already use.
- SCORM: Import SCORM 1.2 and 2004 content (SCORM is the standard format that authoring tools export).
- Learning Paths: Build structured Learning Paths that guide learners through course material.
- CRM integrations: built-in HubSpot and Salesforce integrations.
- Multiple branded sites: Manage several academies from one admin area with the Plus Portal.
- Admin control: custom roles, additional administrators, and a dedicated sandbox site for testing changes.
- Insights: custom analytics dashboards with exportable views of revenue, engagement, and learner performance.
- AI Teaching Assistant: Thinker, a built-in AI teaching assistant, answers learner questions from your content.
- Capacity: Over 10,000 learners included, with bandwidth from 7,500 GB a month and custom limits in your contract.
- Mobile App: Select Plus contracts include Branded Mobile. On other contracts, it’s a $199/month add-on.
- A dedicated team: support for migration, setup, and go-live, then an assigned Customer Success Team with a formal service-level agreement (SLA) and master services agreement (MSA).
Thinkific Plus customers go live in a median of 64 days.* Thinkific Plus is SOC 2 Type II compliant. Chargebee, for example, runs its academy on Thinkific Plus for 5,400+ learners in 20 countries.
*Based on Thinkific Plus customer data.
Price: Custom, flat-rate pricing with no per-learner fees and no setup fees. Talk to our sales team for a quote.
Deciding between Expand and Thinkific Plus
Not sure which plan is right for your learning program? The decision between Expand and Thinkific Plus typically comes down to a few key requirements. Compare your needs against the table below to see which plan fits best.
| Expand fits if | Thinkific Plus fits if |
|---|---|
| A published monthly or annual price | Single sign-on (SSO) with your existing credentials |
| Up to 15 admins | SCORM content from tools like Articulate |
| Your own email domain and custom SSL | HubSpot or Salesforce sync |
| Unlimited group sizes and up to 200 community spaces | Several branded sites in one central admin dashboard |
| Up to 10,000 active learners | More than 10,000 learners, with custom limits in your contract |
| Self-serve setup with specialized launch support | A dedicated Customer Success Team, a sandbox site, a formal SLA, and an MSA |
Still not sure which plan is a better fit? Our sales team can help you assess options based on your current needs and future growth goals to help you find the right plan that supports both.
How to choose the right Thinkific plan
Choose a plan based on who you sell to, your team’s size, brand control requirements, scalability, and the systems you need to connect to.
| Consideration | What to check | Plan guidance |
|---|---|---|
| Who you sell to | Whether you sell to individuals only or to companies | Individuals only: Start. Companies buying seats: Grow or higher, for group orders and invoicing |
| Team size | How many people need full admin access | Start: two admins Grow: six Expand: 15 Thinkific Plus: custom limits |
| Brand control | How much of the platform needs your own branding | Every plan: custom domain. Grow: Thinkific branding removed Expand: emails from your own domain Thinkific Plus: multiple branded sites |
| Scale | Your active learners, group sizes, video bandwidth, and 12 months of growth | Start, Grow, and Expand: up to 10,000 learners Thinkific Plus: 10,000+ learners |
| Systems and security | Whether you need API access, single sign-on (SSO), SCORM, or CRM integrations | Grow and above: API access. Thinkific Plus: single sign-on (SSO), SCORM, and CRM integrations |
Compare plans and find your fit
Ready to choose? Compare every feature side by side on our pricing page, then start a 30-day trial of Start, Grow, or Expand. Need single sign-on, SCORM, CRM integrations, or several branded sites? Talk to our sales team about Thinkific Plus.
Thinkific pricing plans FAQ
How much does Thinkific cost per month?
Start costs $82 a month billed annually or $109 billed monthly. Grow costs $164 or $219. Expand costs $374 or $499. Thinkific Plus is custom-priced. Annual billing saves 25%, and all prices are in USD. See our pricing page for the latest prices.
Can you try Thinkific before you pay?
Yes. We offer a 30-day trial on Start, Grow, and Expand, so you can build courses and test the platform before your first payment. There’s no free plan. Our sales team sets up Thinkific Plus with you instead of offering a trial.
Is there a free Thinkific plan?
No. Thinkific doesn’t have a free plan. Start, Grow, and Expand each begin with a 30-day trial, so you can build courses and test the platform before your first payment. Our sales team sets up Thinkific Plus with you.
What happened to the Thinkific Basic plan?
Thinkific no longer offers the Basic plan to new customers. Our current self-serve plans are Start, Grow, and Expand, and Thinkific Plus is for larger organizations. If you have an existing Basic account, contact our Support team about your options.
What is the difference between Grow and Expand?
Expand adds email white-labeling, a custom SSL certificate, 15 admins instead of six, unlimited group sizes, 10 communities with up to 200 spaces, 1,000 GB of monthly video bandwidth, revenue sharing with up to 10 partners, and dedicated launch support. Both plans include phone and priority chat support.
Does Thinkific charge transaction fees?
Thinkific Payments has no third-party gateway fee. If you connect your own Stripe or PayPal account instead, a gateway fee applies: two percent on Start, one percent on Grow, 0.5 percent on Expand, and none on Thinkific Plus. Standard processor fees still apply.
How much is Thinkific Plus?
Thinkific Plus uses custom, flat-rate pricing with no per-learner fees and no setup fees. We quote each organization based on its capacity, number of branded sites, and support needs. Talk to our sales team to get a quote for your program.
Can I change plans later?
Yes. You can upgrade, downgrade, or cancel Start, Grow, and Expand at any time, including during your 30-day trial. To move to Thinkific Plus, talk to our sales team. Older plan names on your account match today’s plans: Pro matches Start, Pro + Growth matches Grow, and Premier matches Expand.
Update summary
Last updated: October 30, 2026
What changed:
- Replaced the Basic plan, which is no longer offered to new customers, with Expand, and refreshed every plan’s price, limits, and features.
- Added a plan comparison table and a guide to choosing between Expand and Thinkific Plus.
- Rewrote the FAQ, including transaction fees, the free plan, and what happened to Basic.
How we verified it: We checked plan prices, learner and administrator limits, video bandwidth, and core plan features against the Thinkific pricing page on October 30, 2026. Gateway fee rates come from Thinkific’s Third-Party Payment Gateway Fee FAQ. Plans and prices change, so confirm current details on the pricing page before you buy.
Reviewed by: Allie Russell, Director of Product Marketing
