Online learning is becoming more widely popular every day. Already a billion dollar industry, the global learning market is expected to experience a 200% rise between 2020 – 2025. This unprecedented expansion underscores the critical role of e-learning in customer training, knowledge monetization, lead generation, and employee education.
Whether it is to train customers, monetize knowledge, generate leads or deliver education to employees, businesses are increasingly looking to leverage the power of online learning to streamline their operations, generate revenue, and reduce burden from their teams.
For mid-market and enterprise organizations looking to increase their bottom-line in 2024, Thinkific Plus stands out as an easy-to-use solution. Keep reading to learn everything that you need to know about the platform designed to make leveraging the power of online education at scale simple.
Skip ahead:
- What is Thinkific Plus?
- How is Thinkific Plus different from other Thinkific Plans?
- Why should my organization evaluate Thinkific Plus?
- Why was Thinkific Plus created?
- Who is Thinkific Plus for?
- What is Thinkific Plus used for?
- Key Thinkific Plus Features
- Thinkific Plus Resources
- How to purchase Thinkific Plus
- Ready to Start your journey with Thinkific Plus?
- FAQ
What is Thinkific Plus?
Thinkific Plus is a robust, scalable online learning platform designed specifically for mid-market and enterprise-level organizations. It represents the best of Thinkific’s offerings, providing an enhanced suite of features and capabilities beyond what’s available in self-serve plans. Thinkific Plus caters to the complex and diverse needs of larger organizations, offering unparalleled scalability, security, and customization options.
How is Thinkific Plus different from other Thinkific Plans?
Unlike other Thinkific plans, which are tailored for individual educators or small businesses, Thinkific Plus is built to handle the demands of extensive user bases and the intricate learning ecosystems of larger entities. It supports an increased volume of course enrollments, more comprehensive analytics, and advanced integration capabilities, ensuring that businesses can scale their learning initiatives without compromising on performance or user experience.
Why should my organization evaluate Thinkific Plus?
Organizations might evaluate Thinkific Plus for several reasons. Firstly, as businesses grow, they often outgrow the capabilities of standard learning management systems (LMS). Thinkific Plus offers the scalability and robustness required for these organizations to continue expanding their online learning offerings without encountering technological limitations. Secondly, enterprises seeking to provide a seamless, branded learning experience across multiple departments, devices or customer bases will find the advanced customization and integration features of Thinkific Plus invaluable. Lastly, for organizations prioritizing data security and compliance, Thinkific Plus provides advanced security features and compliance certifications not typically available in less specialized platforms.
Why was Thinkific Plus created?
Thinkific Plus was created in response to the evolving needs of businesses leveraging online education. As the online learning market continues to grow, so does the complexity of requirements from businesses operating in this space. Thinkific recognized the need for a more powerful, flexible solution that could accommodate the unique challenges faced by larger organizations, such as managing multiple instructors and courses, integrating with existing business systems, and providing a consistent, branded learning experience at scale.
“Over the past couple of years, we’ve seen more and more mid-sized and Enterprise companies knocking on our door wanting to use Thinkific. We’ve found fast growing software brands like Later and Hootsuite need something that’s simple to set up, but powerful from a feature standpoint. Thinkific Plus provides all those things and more.” – Greg Smith, Co-Founder and CEO, Thinkific
By offering a solution that addresses these challenges, Thinkific Plus enables organizations to fully harness the power of online learning to achieve their strategic objectives, whether it’s training employees, educating customers, generating leads, or creating new revenue streams through educational content.
Who is Thinkific Plus for?
Thinkific Plus is designed for mid-market and enterprise-level organizations that recognize the strategic value of online learning in achieving their business objectives. These organizations span a variety of sectors, including technology, education, healthcare, and manufacturing, among others.
The platform is particularly well-suited for businesses looking to leverage online learning for customer education, revenue generation, lead generation, and employee training. Each of these use cases contributes to the bottom line and revenue retention and generation in distinct ways.
- Customer Education: Businesses focusing on customer education use Thinkific Plus to create comprehensive learning experiences that help users get the most out of their products or services. This investment in customer education directly impacts the bottom line by reducing churn and support costs. Educated customers are more likely to utilize a product to its fullest, leading to higher satisfaction rates and reduced likelihood of switching to a competitor. Moreover, by lowering the volume of basic support queries, companies can allocate resources more efficiently, focusing on complex issues and product development.
- Revenue Generation: For organizations looking to directly monetize their knowledge expertise, Thinkific Plus offers a platform to create, market, and sell online courses. This use case opens up a new revenue stream by packaging knowledge into sellable content. It’s particularly effective for businesses with specialized knowledge or skills that are in demand. By providing valuable content to individuals or other businesses, organizations can generate significant revenue, contributing directly to their bottom line.
- Lead Generation: Thinkific Plus also serves as a powerful tool for lead generation. By offering free or low-cost courses related to their products or industry, businesses can attract potential customers who are interested in their area of expertise. This approach not only positions the company as a thought leader but also creates a funnel of qualified leads who can be nurtured into paying customers. Engaging prospective customers through educational content increases brand awareness and loyalty, making it easier to convert them into revenue-generating clients.
- Employee Training: Finally, Thinkific Plus is invaluable for businesses invested in employee training. By facilitating the development and delivery of internal training programs, companies can ensure their workforce is skilled, knowledgeable, and aligned with organizational goals. This investment in employee development leads to increased efficiency, innovation, and employee retention, all of which have a direct positive impact on the bottom line. Well-trained employees are more productive, contribute to a positive company culture, and are less likely to leave, reducing recruitment and training costs for new hires.
In summary, Thinkific Plus is for organizations that understand the strategic importance of online learning across various aspects of their operations. Whether it’s enhancing customer satisfaction, opening new revenue channels, generating qualified leads, or investing in employee development, Thinkific Plus provides the tools and capabilities necessary to leverage online learning for tangible business outcomes.
What is Thinkific Plus used for?
Thinkific Plus is a versatile platform that serves a wide range of business objectives and use cases through its comprehensive online learning capabilities. It is particularly effective for Customer Education, Revenue Generation, Lead Generation, and Employee Education. Each use case not only addresses specific organizational needs but also contributes significantly to achieving broader business goals.
Customer Education involves the discipline of helping customers understand and effectively use a product or service through education. As a business function, it benefits customers in many stages of their journey.
This form of education is beneficial to businesses as it enhances customer satisfaction, reduces support costs by minimizing basic inquiries, and fosters brand loyalty. Educated customers are empowered customers and are more likely to utilize products to their fullest, leading to increased retention, customer satisfaction, customer lifetime value, and higher upsell opportunities.
Organizations that prioritize customer success and aim to reduce churn rates while improving product adoption rates would find Thinkific Plus an ideal solution to formalize their Customer Education programs. By providing comprehensive, accessible learning resources, businesses can ensure customers have the knowledge to overcome challenges, leading to a more satisfying product experience.
Customer Education Case study: Chargebee
Chargebee’s journey exemplifies the transformative power of customer education in streamlining onboarding and support processes. Before implementing their customer education program “Subscription Academy”, Chargebee faced challenges with lengthy onboarding times, knowledge gaps, and a higher volume of basic support tickets, which strained resources. By leveraging Thinkific Plus, Chargebee developed an extensive suite of online courses designed to educate their customers on how to effectively use their subscription management platform and beyond.
“We are committed to building Subscription Academy as a go-to place for professionals on business best practices and hands-on knowledge on all-things-subscriptions.” – Guy Marion, CMO, Chargebee.
Today, Subscription Academy stands as a testament to Chargebee’s commitment to empowering its customers and the broader subscription business community spread across SaaS, E-commerce, e-learning, e-publishing, and OTT sectors. The ultimate vision for Subscription Academy is to become a one-stop solution for all subscription-related business knowledge in an age when everyone is keen on unlocking a subscription-based revenue model.
Chargebee’s success story serves as a prime example for businesses looking to enhance operational efficiency and customer satisfaction through targeted educational initiatives.
Read the full Chargebee case study here.
Revenue Generation through online courses involves creating and selling educational content as a product. This model benefits businesses by opening up a new revenue stream that capitalizes on existing expertise and market demand. It’s particularly effective for organizations with specialized knowledge that can be packaged into courses and sold to either individuals or other businesses.
For organizations looking to diversify their revenue streams or monetize their proprietary knowledge, Thinkific Plus offers the tools and infrastructure needed to create, market, and sell courses effectively. This approach not only generates direct revenue but also enhances brand visibility and authority in the industry.
Revenue Generation Case study: CFI
The Corporate Finance Institute’s (CFI) story showcases the Thinkific Plus platform’s capability to drive revenue generation through online courses. CFI, a leading provider of online financial modeling and valuation courses, faced the challenge of scaling their offerings to meet growing demand without compromising on the quality of education. By adopting Thinkific Plus, CFI was able to not only expand their course catalog but also enhance the learning experience with advanced features like interactive content and assessments.
“Since launching three and a half years ago, we’ve seen strong yearly growth in terms of students and revenue. Our team continues to reinvest that back into the business, to improve on and create new courses.” – Tim Vipond, Founder, CFI
This achievement highlights the potential of Thinkific Plus to transform expertise into a lucrative revenue stream while simultaneously contributing to the global educational landscape. CFI’s success shows how businesses can leverage online learning platforms to reach a wider audience, establish authority in their field, and achieve substantial growth in revenue.
Read the full CFI case study here.
Lead Generation through online learning involves offering courses or content that attracts potential customers. This strategy benefits businesses by building a funnel of interested leads that can be nurtured into paying customers. It’s an effective way to demonstrate expertise, provide value upfront, and engage with a target audience.
Businesses aiming to expand their customer base and establish thought leadership in their industry would find Thinkific Plus’s capabilities invaluable for their lead generation efforts. By offering valuable educational content, companies can attract and engage prospects, gradually moving them down the sales funnel.
Lead Generation Case study: Hootsuite
Hootsuite’s implementation of Thinkific Plus for lead generation through free online courses on social media marketing is a compelling demonstration of the platform’s versatility. Facing the challenge of attracting and engaging a broader audience, Hootsuite created a series of free courses that not only showcased their expertise in social media marketing but also provided valuable knowledge to participants. This strategic move enabled Hootsuite to position itself as a thought leader in the industry while capturing the interest of potential customers.
“Hootsuite’s free online courses attracted over 500,000 students, generating thousands of leads and establishing Hootsuite as a thought and category leader in social media marketing.”
The success of Hootsuite’s courses in attracting such a large number of participants underscores the effectiveness of using educational content as a lead generation tool. By providing value upfront, Hootsuite was able to build trust with potential customers, laying the groundwork for future sales and customer relationships. This case study exemplifies how businesses can use Thinkific Plus to create engaging content that drives lead generation and enhances brand authority.
Read the full Hootsuite Case Study here.
Employee Education involves creating internal training programs to enhance the skills and knowledge of a company’s workforce. This investment in employee development leads to increased productivity, innovation, and retention. It’s beneficial for businesses looking to maintain a competitive edge and foster a culture of continuous learning.
Organizations focused on scaling their operations and maintaining high levels of employee engagement and competency will find Thinkific Plus an essential tool for their Employee Education initiatives. By providing accessible, relevant training, companies can ensure their teams are well-equipped to meet current and future challenges.
Employee Education Case study
Echosec Systems’ adoption of Thinkific Plus for employee education highlights the importance of continuous learning and development in maintaining a competitive edge. In the rapidly evolving field of cybersecurity, staying updated with the latest knowledge and practices is crucial. Echosec Systems recognized this need and utilized Thinkific Plus to develop a comprehensive cybersecurity training program for their employees. This initiative aimed to enhance their team’s skills and ensure that the company remained at the forefront of cybersecurity practices.
“At the heart of it, the goal for Echosec Essentials was to help our employees and customers use Echosec more effectively/efficiently, for them to be more engaged with our team and with the product, and ultimately, to help them excel in their own projects and jobs.”
The marked improvement in employee cybersecurity practices not only bolstered Echosec Systems’ defense against potential threats but also fostered a culture of continuous learning and vigilance among the workforce. This case study serves as an inspiring example for other businesses of the critical role that employee education plays in securing company assets and encouraging professional growth. Through Thinkific Plus, Echosec Systems was able to achieve these objectives, demonstrating the platform’s effectiveness in supporting comprehensive employee training programs.
Read the full Flashpoint (formerly Echosec) Case Study here.
Key Thinkific Plus Features
Thinkific Plus is equipped with a suite of advanced features designed to meet the needs of mid-market and enterprise-level organizations. These features not only facilitate the creation and delivery of online courses but also ensure scalability, reliability, and a seamless user experience. Below are key features of Thinkific Plus that highlight its capabilities as a premier online learning platform.
Dedicated Customer Success Team
One of the standout features of Thinkific Plus is the access to a Dedicated Customer Success Team. This team works closely with organizations to ensure they maximize the platform’s potential, offering personalized support, strategic advice, and best practices for online education.
“The Dedicated Customer Success Team ensures your organization’s online learning initiatives thrive, providing expert guidance every step of the way.”
This feature is crucial for businesses that require tailored support to navigate the complexities of scaling their online learning programs. It underscores Thinkific Plus’s commitment to not just providing a platform, but also ensuring its effective use in achieving business objectives.
Enterprise API Access
Thinkific Plus offers Enterprise API Access, allowing for extensive customization and integration with existing business systems. This feature enables organizations to create a seamless ecosystem where data flows freely between Thinkific Plus and other tools like CRM systems, Salesforce, HR software, and more.
“Enterprise API Access opens up limitless possibilities for customization and integration, ensuring Thinkific Plus works seamlessly with your existing tech stack.”
For businesses that rely on a variety of software solutions to manage their operations, this feature is invaluable. It ensures that online learning initiatives can be efficiently integrated into the broader business infrastructure, enhancing data coherence and operational efficiency.
Advanced Insights Reporting, and Analytics
With Thinkific Analytics, the advanced insights reporting and analytics dashboards and capabilities available through Thinkific Plus, the platform provides detailed data on student and course engagement, revenue trends, completion rates, and learner performance. This feature enables businesses to make data-driven decisions to improve their courses and learning strategies.
“Leverage Thinkific Analytics to understand student, course and revenue behavior and optimize your online learning strategy for better outcomes.”
Understanding how users interact with courses and where they might encounter difficulties is essential for creating effective learning experiences. This feature empowers organizations to continuously refine their offerings based on solid data.
Separate Thinkific sites, multiple learning environments
Thinkific Plus allows organizations to manage multiple learning environments Thinkific sites under a single account. This is particularly beneficial for businesses that operate in different regions or have distinct brands and audiences they need to cater to with tailored content.
“Manage multiple learning portals effortlessly with the ability to operate separate Thinkific sites, catering to diverse audiences and regions.”
This feature provides the flexibility needed by large organizations to deploy targeted learning initiatives without compromising on manageability or coherence.
Plus Portal
The Plus Portal is a centralized hub where administrators can oversee all their Thinkific Plus sites and activities. This feature simplifies the management of extensive online learning programs, providing a bird’s eye view of operations.
“Streamline your online learning management with the Plus Portal, ensuring efficient oversight of all your Thinkific activities.”
For organizations with expansive online learning initiatives, the Plus Portal is an essential tool for maintaining oversight and ensuring smooth operation across all sites.
Salesforce integration
Integration with Salesforce allows Thinkific Plus users to synchronize their learning platform with one of the world’s leading customer relationship management (CRM) tools. This integration facilitates a unified approach to customer education and engagement.
“Enhance your customer education and engagement strategies with seamless Salesforce integration, bridging the gap between learning and customer relationship management.”
This feature is crucial for organizations that use Salesforce as their CRM platform, as it enables them to leverage educational content as part of their customer engagement and retention strategies.
Service Level Agreement (SLA) 99.9%
Thinkific Plus guarantees a 99.9% uptime through its Service Level Agreement (SLA), ensuring that businesses can rely on the platform to be available when they and their learners need it.
“With an SLA guaranteeing 99.9% uptime, Thinkific Plus ensures your learning platform is always available, minimizing disruptions to your educational offerings.”
Reliability is paramount for organizations that use online learning as a critical component of their operations, making this feature a key consideration.
Advanced security features
Thinkific Plus is equipped with advanced security features to protect sensitive data and ensure compliance with global data protection regulations. This includes secure hosting, data encryption, and regular security audits.
“Trust in the advanced security features of Thinkific Plus to protect your data and comply with global regulations, ensuring a safe learning environment for all users.”
For businesses concerned with data security and compliance, these features provide the assurance needed to operate online learning programs confidently.
Single Sign-On OpenID (SSO)
Single Sign-On (SSO) via OpenID connects Thinkific Plus with an organization’s internal user authentication system, simplifying access for learners and administrators alike.
“Simplify access for users with Single Sign-On (SSO) capabilities, enhancing the user experience and maintaining high security standards.”
This feature is essential for providing a seamless user experience and maintaining security by leveraging existing authentication mechanisms.
Unlimited course admin, group analysts, and revenue partners
Thinkific Plus supports an unlimited number of course administrators, group analysts, and revenue partners, enabling organizations to scale their operations without worrying about user limits.
“Expand your team as needed with support for unlimited course admins, group analysts, and revenue partners, ensuring scalability of your online learning initiatives.”
This flexibility is crucial for growing organizations that need to add team members to manage expanding online learning programs.
Advanced CSS customization
For organizations that require a high degree of brand alignment and a seamless user experience, Thinkific Plus offers advanced CSS customization options. This allows for complete control over the look and feel of the learning platform, ensuring consistency with the organization’s brand identity.
“Achieve perfect brand alignment with advanced CSS customization options, offering complete control over the design and user experience of your courses.”
This feature is particularly important for businesses that prioritize brand consistency across all customer touchpoints, including their online learning environments.
Custom migration planning
Thinkific Plus provides custom migration planning services to assist organizations in seamlessly transitioning their existing online learning content and data to the Thinkific platform.
“Leverage custom migration planning services to ensure a smooth transition of your existing online learning content and data to Thinkific Plus.”
For businesses moving from another LMS or consolidating multiple learning platforms, this service ensures a hassle-free migration process.
Branded mobile app
Finally, Thinkific Plus offers a branded mobile app, allowing organizations to deliver their courses through mobile devices. This enhances the learning experience by providing learners with the convenience of accessing content on the go.
“Extend your brand’s reach and enhance the learner experience with a white-labeled mobile app, offering convenient access to courses anytime, anywhere.”
For businesses looking to provide a comprehensive and branded learning experience, this feature ensures their educational content is accessible and engaging across all devices.
Thinkific Plus Resources
Thinkific Plus offers a range of resources designed to support organizations in maximizing the impact of their online learning initiatives. These resources are tailored to assist in the evaluation, implementation, and scaling of online education programs, ensuring businesses can leverage Thinkific Plus effectively to meet their strategic goals.
The Thinkific Plus Evaluation Guide is an essential resource for organizations considering Thinkific Plus as their online learning platform. This comprehensive guide provides detailed information on the platform’s features, benefits, and how it compares to other solutions in the market.
Determine if Thinkific Plus is the right fit for your organization with the Thinkific Plus Evaluation Guide, offering in-depth insights into the platform’s capabilities and advantages:
Businesses can use this guide to assess how Thinkific Plus aligns with their specific needs, ensuring they make an informed decision about their online learning strategy. It’s particularly useful for stakeholders responsible for vetting and selecting technology solutions within their organizations.
The Thinkific Plus Demo offers a hands-on look at the platform, allowing organizations to see firsthand how it operates and what it can do for their online learning programs. During the demo, potential users can explore the user interface, test out key features, and ask questions specific to their use cases.
Experience Thinkific Plus in action with a personalized demo, tailored to show how the platform can meet your unique online learning needs. Click here.
This resource is invaluable for decision-makers who want to understand the practical application of Thinkific Plus features and how they can be utilized to achieve business objectives. It’s an opportunity to visualize the platform’s potential impact on their organization’s learning and development initiatives.
The Thinkific Plus Scaling Toolkit is designed to help organizations expand their online learning programs efficiently. This toolkit includes resources on best practices, strategies for growth, and tips on leveraging Thinkific Plus features to scale operations.
Accelerate the growth of your online learning programs with the Thinkific Plus Scaling Toolkit, packed with resources to help you scale effectively. Click here.
For businesses at any stage of their online learning journey, the Scaling Toolkit provides actionable insights and strategies to enhance their offerings, reach more learners, and achieve greater impact. Whether looking to expand course offerings, grow learner engagement, or increase revenue from online courses, this toolkit is a valuable asset.
By leveraging the Thinkific Plus Evaluation Guide, Demo, and Scaling Toolkit, your organization can make an informed decision about your online learning platform of choice, ensuring you choose a solution that not only meets your current needs but also supports your future growth and success.
How to purchase Thinkific Plus
Acquiring Thinkific Plus for your organization is a streamlined process designed to ensure that the platform aligns perfectly with your online learning goals. Here’s a simplified guide to getting started:
Step 1: Reach Out
Begin by requesting a solutions call with an expert on the Thinkific Plus team. This can be easily done by visiting the Thinkific Plus website, where you’ll provide some basic information about your organization and what you’re looking to achieve with online learning.
Step 2: Call
After your initial contact, you’ll have a call with a Thinkific Plus expert. This conversation is an opportunity to discuss your organization’s specific needs, challenges, and objectives in depth, ensuring Thinkific Plus is the right fit for you.
Step 3: Personalized Demo
Based on your consultation, the Thinkific team will arrange a personalized demo for you if you would like. This demo is tailored to show how Thinkific Plus can address your organization’s unique requirements and help you visualize the platform’s potential impact.
Step 4: Review Proposal
Following the demo, you’ll receive a detailed proposal from Thinkific Plus. This document outlines pricing, services, and any customizations or integrations discussed, ensuring you have all the information needed to make an informed decision.
Step 5: Onboarding
Once you decide to proceed with Thinkific Plus, the onboarding process begins. You’ll receive comprehensive support to ensure a smooth transition, including training for your team and assistance with data migration or integration setups.
Step 6: Ongoing Support
With Thinkific Plus, support continues well beyond the initial purchase. You’ll have access to continuous assistance, advanced analytics, and regular platform updates to help your organization’s online learning initiatives thrive.
Ready to Start your journey with Thinkific Plus?
To initiate the process and discover how Thinkific Plus can elevate your organization’s online learning, simply request a call with the Thinkific sales team by clicking here or filling out the form below:
You can also watch a demo here. This step is your gateway to a powerful learning platform that scales with your needs and supports your strategic goals.
This simplified approach ensures your organization can efficiently transition to Thinkific Plus, equipped with the necessary tools and support to deliver impactful online learning experiences.
FAQ
What’s the difference between Thinkific and Thinkific Plus?
Thinkific Plus is tailored for organizations requiring a robust infrastructure to support a large volume of learners simultaneously. It stands out as the most cost-effective, scalable solution for educational delivery at scale, offering unparalleled customization and extension capabilities. Unlike the standard Thinkific platform, which is ideal for smaller operations, Thinkific Plus includes a dedicated Customer Success Manager, advanced customization, integration options, compliance documentation, and enhanced security features, making it suitable for more extensive educational ventures.
Who should use Thinkific vs Thinkific Plus?
Thinkific is best suited for small businesses and individual entrepreneurs, typically with 10 or fewer employees. It’s designed to be self-managed with minimal setup time and provides standard access to Thinkific’s support team. On the other hand, Thinkific Plus is designed for larger organizations with more than 10 employees and aggressive growth ambitions. These organizations require a scalable solution with additional security, compliance, and customization features provided by Thinkific Plus to meet their expanding needs.
Why may you not want to use Thinkific Plus?
For smaller businesses or solopreneurs, the enterprise-level features of Thinkific Plus may not be necessary. The standard Thinkific platform is designed to be intuitive and self-sufficient, offering all the essential tools and resources needed to create and grow an online education business without the complexity and cost associated with more advanced features.
How much does Thinkific Plus cost?
The pricing for Thinkific Plus is tailored to the size of your active learning community, ensuring that the platform can scale with your success. As your educational offerings grow and attract more learners, Thinkific Plus provides the necessary support and infrastructure to accommodate this growth. For specific pricing details, we encourage you to connect with our Sales Team, who can provide a customized quote based on your organization’s needs.
How do I sign up?
Signing up for Thinkific Plus is straightforward. Simply book a time with our team, and we’ll guide you through the setup process, ensuring that Thinkific Plus aligns with your organizational goals and requirements. Our team is ready to get you started in just a few steps.
Can I get help customizing my site or building my course?
Yes, absolutely. As a Thinkific Plus customer, you’ll have access to a Customer Success Team who will provide personalized guidance and support throughout your journey. Whether you need help customizing your site, building your course, or leveraging advanced features, your Customer Success Manager will ensure you make the most of what Thinkific Plus has to offer.
This was originally written in August 2019. Expanded in May 2024.
