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If you’ve been in business for any length of time, you know the importance of building an effective sales funnel to convert leads into buyers.

There are many ways to create a sales funnel, but which one is right for you as a YouTuber, and online course creator?

Audience Research Workbook

To help you build a high-converting sales funnel from your YouTube to your online courses, we sat down with marketing strategist Jessica Stansberry, to hear what works for online businesses.

Jessica Stansberry works with entrepreneurs who are ready to scale up and want to start using content to market their business so they don’t have to chase sales. She publishes free weekly content on her YouTube channel and blog, as well as offering 1-on-1 consulting and online courses on Thinkific. 

Watch the video below to learn how to take viewers on YouTube to purchase your courses, and turn your content into sales.


Building A Sales Funnel From YouTube To Online Courses

Before Jessica was an online course creator, she was working as a freelance web designer. While Jessica was working with a handful of clients, she struggled in knowing how to turn her freelance services into a profitable business.

Raising her prices brought her more qualified and professional clients, but something was still missing for Jessica.

Being a full-time consultant kept her at the beck and call of her clients – something she wanted to change being a new mom.

Recognizing the power of online courses to monetize her YouTube audience, and provide time and location freedom, Jessica created her course in 2016.

Launching her first course taught her an important lesson: the importance of building a thoughtful sales pipeline. With no real sales funnel in place, she was unable to convert her audience into paying customers. “My first course launch was a complete flop,” Jessica shared.

As Jessica tested different marketing and sales strategies in her business, she was able to refine her sales funnel and generate revenue.

Four months later, Jessica achieved a five-figure launch with her online course. That was a turning point in her business. “I realized I could make more with online courses than I could servicing multiple web design client at the time. This really opened up my eyes that I could really go full-force into online course creation, and make more money with more freedom.”

To see examples of Jessica’s sales funnels and learn strategies to apply to your own YouTube channel, watch the video above!

Connect with Jessica at, and in her free Facebook group, Biz Rockstars Inner Circle.

Download the YouTube Monetization guide