As we enter 2022, there has never been a better time to be an online coach.
With the popularization of distance learning, professionals from different industries have adopted online coaching as a way to expand their reach and get more clients.
Here at Thinkific, we believe if you sell coaching, advising, consulting, or any other kind of professional services, an online course can be your most powerful lead generation tool. But don’t worry — whether you’re an existing Thinkific user or brand new to online course creation, we’ll share the benefits of launching an online course, the best time to launch, and steps you can take to turn your dreams into a reality this new year.
What are the benefits of online coaching?
Creating an online coaching course is the perfect way to utilize your personal asset of ‘what you know’ and diversify your business.
Not only this, you can frame your online coaching course as rich material to capture more leads, or use it to generate content for your social networks. Whenever you are recording a lesson, you have the ability to separate a few minutes to record a brief, digestible summary that can be promoted on your social platforms. This can help with promotion as it generates qualified content for your online channels. It can also serve as great supportive material that may just be the perfect incentive for your network.
Additionally, an online coaching course means flexibility for both you as the teacher and your students. Once you’ve created your content, both you and your students can access it at any time or location which unlocks new levels of convenience for both parties. This method of coaching also increases your reach as it can be hosted in endless classrooms, with the capacity to receive hundreds of students at a time, without giving up the quality of your teaching.
Perhaps most importantly, an online coaching course unlocks new levels of inclusion for your students. Many people in both personal and professional spheres would like to access coaching services, but may not have the means for this personalized consultancy. By creating an online coaching course, you can develop more accessible options that generate profit while helping more people reach their personal and professional goals.
When is the best time to launch an online course?
Search data from Google Trends shows that for the past 5 years, there has been a consistent spike in user searches for “online courses” around the New Year. In fact, comparing December to January search activity over this period reveals an average search increase of roughly 150% from one month to the next. The most likely explanation for this jump is the routine of setting New Year’s resolutions for personal self-improvement, including commitments to learning and development opportunities.
What does this mean for you as a course creator? With this insight, you can build and launch your cours in time for the New Year knowing that your content will meet the demand of a new crop of bright-eyed students who are feeling motivated and eager to learn.
What are your next steps?
This data solidifies the fact that 2022 is your year. No matter where you are on your entrepreneurial journey, it’s time for you to scale your business, revenue, impact, and take it to the next level.
As we gear up for the new year, join us at Amplify 2022, a FREE two-day virtual experience that brings together the emerging knowledge commerce community. From January 26-27, 2022, learn from 30+ industry leaders who are at the forefront of the digital creator movement.
Even more exciting — join a community of 25,000+ like-minded digital entrepreneurs who are at various stages of their journey. With inspirational keynotes to tactical roll-up-your-sleeves workshops, we guarantee you’ll walk away with actionable insights that they can use to level up your digital business.
Not only that, Amplify will also equip you with the following tools:
- Cut through the noise: Walk away informed, inspired, and empowered. Learn the (actual) need-to-knows and no BS strategies from the entrepreneurs at the forefront of the digital creator movement.
- Sharpen your skills: Develop tactical skills to help you turn your knowledge into a real, live business in no time. You bring your brains, we’ll bring the tools. And maybe a coffee or two.
- Explore the future of knowledge commerce: Stay ahead of the curve with no Delorean required. Get a front row seat to learn about the emerging trends in digital product creation.
- Make new creator friends: What could possibly be better than hanging out with 25,000+ digital entrepreneurs and plotting ways to change the world?
We don’t want to just talk about the benefits of Amplify, we want to show you.
Alcides Santopietro, one of our course creators, has generated 402 student enrollments and almost $20,000 of revenue since the Amplify Summit last year. He emphasizes that he started out just like any other course creator — eager to learn, but not sure where to start.
“I realized that if I want to learn insights, techniques, and strategies to make my courses succeed, the best source would be directly through Thinkific professionals,” he says.
“The guidance given was incredible because it really forced me to engage and take action. I was able to foster engagement and participation, so it was a really important part of the training. It was extremely valuable and well-rounded.”
Not only this, Alcides says he’ll carry the insights he’s gained as he plans his 2022 course agenda.
“I can take what I’ve learned and apply it to my next 10 or 100 courses. I can use what I’ve learned this year or 5 years from now — obviously, the market will change but it’s knowledge that can be multiplied many times.”
To reserve your FREE ticket for #Amplify2022, visit this link.This is truly only the beginning of the movement.