You’ve got your course up, and you’re starting to get people signing up. Wahoo! Now – how do you maximize student engagement?
Students who are engaged:
– Are more likely to make a purchase (or an additional purchase)
– Are more likely to complete your course
– Are more likely to tell their friends
There are lots of ways to fully engage with your students, but there are a few fun ways that you can maximize your relationship with the default email options right within your Thinkific site. Here are my favourites.
Every student that creates an account for your Thinkific site gets an automatic welcome email. This is your first opportunity to wow them!
You have two different types of welcome emails:
- Site-Wide Welcome Emails that aren’t tied to a specific class (so this includes folks that have just signed up and bought their first course, and others who have signed up for a free trial or even those who are just checking you out.)
- Course-Specific Welcome Emails that are sent only to new full members of specific courses (free or paid courses, but not for free trial members).
My top tips for your welcome emails:
- Draft a compelling, personal hello. Tell them a little about you, and share a favourite recent testimonial or two that might help solidify their purchase decision (or tip the tables if they’re considering a purchase).
- Invite your student to visit your social media channels, like twitter or Facebook. This is also a way for them to get to know you a little more.
- Offer a sweet sign-up bonus. Sending them free access to a small bonus course, a free guide, or an exclusive download are great ways to confirm they’ve made the right choice by checking you out.
You can create a unique email that will go out to your students when they complete each of your courses. When students complete a course, they are at a crucial time in your relationship with them: their satisfaction is at a peak as they’ve just finished learning, but they’re also about to stop logging in for new course content.Create course completion emails that signal the beginning, not the end, of your relationship. Click To Tweet
This is an ideal time to:
- Thank them and congratulate them! Nothing is better than a well-timed congrats note on a job well done.
- Get feedback. You can always build a feedback form for student feedback right into your course itself, but asking via email for student experience and testimonials is another great way to learn how you can improve your program, and also to earn valuable student comments that you can share.
- Upsell them on your next course. You can include a coupon code to give them a deal on their next course, as a thank-you for completing your program. As you know which course they just completed, you can choose to suggest a good course to follow the one they’ve completed, or you can give a coupon that can be applied to any course in your catalogue.
- Offer a bring-a-friend deal. I’m a big fan of giving a gift for you and a gift to give away! Rather than giving one coupon towards a next course, why not offer two?
I’d love to hear what’s working for you, and if anyone has something that has worked especially well with your automated student emails. Share your thoughts in the comments below!